WordPress is an effective and highly user-friendly platform. If you are not familiar with its features and capabilities, it can initially appear quite overwhelming; therefore, here are three basic tips to keep in mind when building a WordPress website for your business.

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Utilise plugins mindfully

When it comes to plugins, the mantra of quality over quantity is certainly one to keep in mind. There are over 50,000 different plugins available and while some of them are undoubtedly necessary to boost the functionality and usability of your website, taking care to only utilise those from which you will see direct benefits is important. You do not want to unnecessarily risk complicating your UX or experience slow page loading times, which will result in a wholly avoidable loss of traffic and jeopardise your search engine ranking position.

When considering utilising a new plugin, it is important to ask whether it will enhance your website and provide you with substantial value or whether there is another option that will service your needs more thoroughly.

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Go premium

Every professional London web design company will tell you that the aesthetics of your website are as important as its functionality. There are many free WordPress templates available; however, they are typically not as secure or easily customisable as some of the more premium options. The framework of your website must be secure to allow for growth and longevity; therefore, opting for a premium template with increased plugin compatibility will ensure that your website is fully optimised to fulfil the needs of your business.

Invest in first class hosting

Every successful business relies on the strength and capabilities of its hosting. Working with professionals, such as the team at Redsnapper London web development company, to research and select the most appropriate hosting service for your unique requirements will be enormously beneficial in the long term. A first-class hosting company will ensure that your website can cope with high levels of traffic, address important security concerns, offer comprehensive customer support, and guarantee that upgrades can be made smoothly as and when required.

WordPress is one of the leading web design platforms, with many professionals adept at creating a fine-tuned and highly effective website that will enable you to stay one step ahead of your closest competitors in an increasingly busy digital landscape.

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